Tuesday 18 May 2010

Modernist Fashion in SL

I have blogged this sale before but as it is still raging I thought I would give it another mention, so the fity percent sale is still raging at Dyn, go take a look!
The Dyn fifty percent sale is still running, so its well worth checking out this UK fashion stronghold a bastion for casual NeoMod clothing. Dyn sells a selection of cool shirts, sweater, polos and sportswear that all tilts its head toweards NeoModernist fashion. Some of their stylings are firmly based on real life fashion, indeed using the real life label in their branding, but they seem to be moving further away from this to create their own unique designs which are perhaps less modernist in concept and execution.

I grabbed these three Paul Smith influenced polo shirts in the sale, a bargain at 50L each; however, I would have prefered a shirt layer alongside the jacket layer to allow me to combine them with a corresponding v-neck sweater or a sharp jacket. This insistance on single layer fashion design can become quite frustrating for the dedicated mix and match modernist stylist. As for the items themselves they look great, neat NeoMod look with cool textures and a sharp stylish design ... I am happy with them despite my minor grumbling.

Another sharp real life item I recently picked up at Dyn was this uber cool Sergio Tacchini track top. A classic of the eighties casuals fashion wardrobe this white track top worn with jeans and my MK Adidas mamba trainers yells retro casuals fashion to anybody able to listen. Its a classic NeoMod combination of Britpop fashion duistain moulded onto eighties casuals styling. The neat feather cut styling of the hair plus the cool shades all combine with the well textured clothing to create a sharp Neo Mod look. Faded rather than pristeen denim looks better but the look can also be achievec with a dark denim but the jeans must remain quite a simple denim design if you hope to achieve the casuals retro look.

But it is not just copied textures from famous real life fashionistas that Dyn sells they have an ever expanding range of their own designs that at well worth taking a look at. One that particularly caught my eye was the short navy blue duffel jacket, neatly textured with a nice prim hood which I felt had an air of the NeoMod about it. Another jacket to be worn with jeans and trainers. Totally abhorrant to traditional retroist modernist in their sharp tailored suits I still feel such items have a place in the wider fashion stuylings of the NeoMod virtual style. Its a well crafted item and a slightly unusual look, and standing out dfrom the crowd shoyuld feature in anyb mods fashion criteria ... no wall flowers required thank you.

Amongst my favoured Dyn items are their range of sweaters, simplistic linear design with a modernist influence which lends itself fantastically well to either the retro sixties styling or the more contemporary [although thats nearly thirty years ago, so contemporary is a bit of a misnomer] casuals styling of the eighties. This simple tight v-necked sweater is an example of the latter, possessing its own label on the texture. The texturing and design look great, and worn with jeans and a suitable shirt its a classic piece of NeoMod styling.

I urge you to go check it out at the Dyn fashion house before they decide to end it. And while your there grab a few other items too, it all fleshes out your virtual mod wardrobe wonderfully.

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